media notes
Essays on radio, audiences, and media strategy.
A side archive of the media work and thinking that helped shape the listening behind ¡víah!.
The Chokepoint
Advertising often weakens before the economy does. Watch local business behavior first. That is where pressure usually appears.
My 2¢: Not Scale. Not Content. Monetization.
Growth alone does not solve weak economics.
The real question is whether the business can produce cash.
Everything else follows from that.