media notes

A side archive of the media work and thinking that helped shape the listening behind ¡víah!.

Fernando Pérez 17/06/26 Fernando Pérez 17/06/26

Radio’s Scarce Asset Is No Longer Airtime

Airtime is no longer the scarce resource. The listener relationship is. Everything else depends on who owns it.

Fernando Pérez 10/06/26 Fernando Pérez 10/06/26

The value is not the talent alone. It is whether the relationship moves with them. The future belongs to whoever owns that connection.

Fernando Pérez 27/05/26 Fernando Pérez 27/05/26

Digital is not the missing piece. Ownership is. The question is who controls the relationship after the click.

Fernando Pérez 20/05/26 Fernando Pérez 20/05/26

When the core asset is rented, control shifts elsewhere. Music still attracts attention. It no longer guarantees the business.