media notes
Essays on radio, audiences, and media strategy.
A side archive of the media work and thinking that helped shape the listening behind ¡víah!.
The Growing Distance Between the Listener and the Operator
More stakeholders now stand between media companies and their audiences. Each one reduces flexibility. Distance quietly becomes a business problem.
Music Is Rented. That’s the Problem.
When the core asset is rented, control shifts elsewhere. Music still attracts attention. It no longer guarantees the business.