media notes
Essays on radio, audiences, and media strategy.
A side archive of the media work and thinking that helped shape the listening behind ¡víah!.
Radio’s Scarce Asset Is No Longer Airtime
Airtime is no longer the scarce resource. The listener relationship is. Everything else depends on who owns it.
The Talent Has to Move
The value is not the talent alone. It is whether the relationship moves with them. The future belongs to whoever owns that connection.