media notes

A side archive of the media work and thinking that helped shape the listening behind ¡víah!.

Fernando Pérez 10/06/26 Fernando Pérez 10/06/26

The Talent Has to Move

The value is not the talent alone. It is whether the relationship moves with them. The future belongs to whoever owns that connection.

Fernando Pérez 27/05/26 Fernando Pérez 27/05/26

Digital is not the missing piece. Ownership is. The question is who controls the relationship after the click.

Fernando Pérez 06/05/26 Fernando Pérez 06/05/26

Advertising often weakens before the economy does. Watch local business behavior first. That is where pressure usually appears.