media notes

A side archive of the media work and thinking that helped shape the listening behind ¡víah!.

Fernando Pérez 03/06/26 Fernando Pérez 03/06/26

Media Is No Longer Driven by Audience First

Audience still matters. But many media decisions now begin with constraints instead. Control increasingly shapes what reaches the audience.

Fernando Pérez 27/05/26 Fernando Pérez 27/05/26

Digital is not the missing piece. Ownership is. The question is who controls the relationship after the click.