media notes

A side archive of the media work and thinking that helped shape the listening behind ¡víah!.

Fernando Pérez 08/07/26 Fernando Pérez 08/07/26

Authority Without Theater

Leadership becomes visible under pressure. Reality eventually exposes performance. Authority starts with seeing clearly.

Fernando Pérez 06/05/26 Fernando Pérez 06/05/26

Advertising often weakens before the economy does. Watch local business behavior first. That is where pressure usually appears.