media notes
Essays on radio, audiences, and media strategy.
A side archive of the media work and thinking that helped shape the listening behind ¡víah!.
The Talent Has to Move
The value is not the talent alone. It is whether the relationship moves with them. The future belongs to whoever owns that connection.
Music Is Rented. That’s the Problem.
When the core asset is rented, control shifts elsewhere. Music still attracts attention. It no longer guarantees the business.